Because They Love You: An Analysis of the @BVG_Kampagne Twitter Feed
In this case study, I focus on Berlin’s BVG (public transport provider), who overcame asevere online firestorm in reaction to their marketing campaign centered around the slogan “Weil wir dich lieben “ (because we love you) in January 2015. Through a content analysis of the BVG’s Twitter feed in Jan...
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| Format: | Others |
| Language: | English |
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Malmö universitet, Fakulteten för kultur och samhälle (KS)
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21513 |