Communicating Banking Values Through Interactions- Investigating the communicative functions of interaction attributes within the banking sector
The present study explores the use of interactions for a communicative purpose, when it comes to communicate banking brand values through a website. By establishing important banking values, trust, sincerity and transparency this study investigates how interaction can be used to communicate those va...
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| Format: | Others |
| Language: | English |
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Malmö universitet, Fakulteten för kultur och samhälle (KS)
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21660 |