Web analytics. Website analysis with Google Analytics and Yandex Metrics

Web analytics. Website analysis with Google Analytics and Yandex Metrics

The scope of my research is web analytics. This paper describes the process of usability analysis of the website belonging to a company Sharden Hus situated in Stockholm. From the many existing tools of web analysis I chose two the most popular ones, Google Analytics and Yandex Metrics. In similar p...

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Bibliographic Details
Main Author: Dibrova, Alisa
Format: Others
Language:English
Published: Malmö högskola, Fakulteten för kultur och samhälle (KS) 2013
Subjects:
web analytics
usability
web site promotion
Goodle Analytics
Yandex Metrics
Engineering and Technology
Teknik och teknologier
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22200

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http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22200

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