Sustainable strategy as a source of competitive advantage for hotels: A case study of Ørestad area with focus on the Crowne Plaza Hotel
The purpose of this Thesis is to conduct an analysis describing the sustainable strategy available for hotels, evaluating its potential to create competitive advantage and exploring how its implementation influences other actors in the industry specifically and the whole area development generally....
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| Format: | Others |
| Language: | English |
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Malmö högskola, Fakulteten för kultur och samhälle (KS)
2013
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22310 |