Conservation 2.0: Leveraging social media for fundraising in Kenya – the case of WildlifeDirect

Social media - Blogs, social networks (Facebook), micro-blogging (Twitter), You Tube, Flickr, Maps, and Mashups (combinations) - has changed the way we work and communicate. Social media are experiencing explosive growth rates and new prominence, not only in the lives of individuals but as tools in...

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Bibliographic Details
Main Author: Mwambui, Elizabeth
Format: Others
Language:English
Published: Malmö högskola, Fakulteten för kultur och samhälle (KS) 2010
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23373