Sports sponsorship in Poland: A comparative study of companies’ sponsorship processes
Sports sponsorship has become a global and multi-billion dollar business. It is an integral part of the company's marketing strategy and viewed as a highly effective form of advertising. Clearly, companies have understood the value of sponsorship for their marketing portfolio and aim to build b...
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| Format: | Others |
| Language: | English |
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Malmö universitet, Fakulteten för lärande och samhälle (LS)
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-30392 |