Hur arbetar Svensk Elitfotboll (SEF) med sina huvudsponsorer Unibet och OBOS utifrån sin brand identity och hur uppfattas detta genom brand image?
AbstractKeywords: Brand image, brand identity, sponsorship, betting, football, branding. Purpose: How does Swedish Elite Football (SEF) work with its main sponsors Unibet and OBOS based on its brand identity and how is this perceived through brandimage? Methodology: The study is based on a qualitati...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Malmö universitet, Fakulteten för hälsa och samhälle (HS)
2021
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-42690 |