The international expansion of a multinational company : A Case Study of H
As a retailer, H&M does not follow the standard pattern of establishment chain presented in the Uppsala model. Its establishment chain is composed of three stages: franchising, wholly owned sales subsidiaries and production offices. The company has developed strong macro-position within the...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling
2008
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-1018 |