The international expansion of a multinational company : A Case Study of H

The international expansion of a multinational company : A Case Study of H

As a retailer, H&M does not follow the standard pattern of establishment chain presented in the Uppsala model. Its establishment chain is composed of three stages: franchising, wholly owned sales subsidiaries and production offices. The company has developed strong macro-position within the...

Full description

Bibliographic Details
Main Authors: Li , Jun, Frydrychowska, Maja
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling 2008
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-1018
id ndltd-UPSALLA1-oai-DiVA.org-mdh-1018
record_format oai_dc
spelling ndltd-UPSALLA1-oai-DiVA.org-mdh-10182013-01-08T13:17:18ZThe international expansion of a multinational company : A Case Study of HengLi , JunFrydrychowska, MajaMälardalens högskola, Akademin för hållbar samhälls- och teknikutvecklingMälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling2008As a retailer, H&M does not follow the standard pattern of establishment chain presented in the Uppsala model. Its establishment chain is composed of three stages: franchising, wholly owned sales subsidiaries and production offices. The company has developed strong macro-position within the clothes industry network and strong bonds with its external suppliers. The expansion decisions of H&M have been influenced by the factors included in the psychic distance concept. Student thesisinfo:eu-repo/semantics/masterThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-1018application/pdfinfo:eu-repo/semantics/openAccess
collection NDLTD
language English
format Others
sources NDLTD
description As a retailer, H&M does not follow the standard pattern of establishment chain presented in the Uppsala model. Its establishment chain is composed of three stages: franchising, wholly owned sales subsidiaries and production offices. The company has developed strong macro-position within the clothes industry network and strong bonds with its external suppliers. The expansion decisions of H&M have been influenced by the factors included in the psychic distance concept.
author Li , Jun
Frydrychowska, Maja
spellingShingle Li , Jun
Frydrychowska, Maja
The international expansion of a multinational company : A Case Study of H
author_facet Li , Jun
Frydrychowska, Maja
author_sort Li , Jun
title The international expansion of a multinational company : A Case Study of H
title_short The international expansion of a multinational company : A Case Study of H
title_full The international expansion of a multinational company : A Case Study of H
title_fullStr The international expansion of a multinational company : A Case Study of H
title_full_unstemmed The international expansion of a multinational company : A Case Study of H
title_sort international expansion of a multinational company : a case study of h
publisher Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling
publishDate 2008
url http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-1018
work_keys_str_mv AT lijun theinternationalexpansionofamultinationalcompanyacasestudyofh
AT frydrychowskamaja theinternationalexpansionofamultinationalcompanyacasestudyofh
AT lijun internationalexpansionofamultinationalcompanyacasestudyofh
AT frydrychowskamaja internationalexpansionofamultinationalcompanyacasestudyofh
_version_ 1716515255992975360

Similar Items