The international expansion of a multinational company : A Case Study of H
As a retailer, H&M does not follow the standard pattern of establishment chain presented in the Uppsala model. Its establishment chain is composed of three stages: franchising, wholly owned sales subsidiaries and production offices. The company has developed strong macro-position within the...
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Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling
2008
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ndltd-UPSALLA1-oai-DiVA.org-mdh-10182013-01-08T13:17:18ZThe international expansion of a multinational company : A Case Study of HengLi , JunFrydrychowska, MajaMälardalens högskola, Akademin för hållbar samhälls- och teknikutvecklingMälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling2008As a retailer, H&M does not follow the standard pattern of establishment chain presented in the Uppsala model. Its establishment chain is composed of three stages: franchising, wholly owned sales subsidiaries and production offices. The company has developed strong macro-position within the clothes industry network and strong bonds with its external suppliers. The expansion decisions of H&M have been influenced by the factors included in the psychic distance concept. Student thesisinfo:eu-repo/semantics/masterThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-1018application/pdfinfo:eu-repo/semantics/openAccess |
collection |
NDLTD |
language |
English |
format |
Others
|
sources |
NDLTD |
description |
As a retailer, H&M does not follow the standard pattern of establishment chain presented in the Uppsala model. Its establishment chain is composed of three stages: franchising, wholly owned sales subsidiaries and production offices. The company has developed strong macro-position within the clothes industry network and strong bonds with its external suppliers. The expansion decisions of H&M have been influenced by the factors included in the psychic distance concept. |
author |
Li , Jun Frydrychowska, Maja |
spellingShingle |
Li , Jun Frydrychowska, Maja The international expansion of a multinational company : A Case Study of H |
author_facet |
Li , Jun Frydrychowska, Maja |
author_sort |
Li , Jun |
title |
The international expansion of a multinational company : A Case Study of H |
title_short |
The international expansion of a multinational company : A Case Study of H |
title_full |
The international expansion of a multinational company : A Case Study of H |
title_fullStr |
The international expansion of a multinational company : A Case Study of H |
title_full_unstemmed |
The international expansion of a multinational company : A Case Study of H |
title_sort |
international expansion of a multinational company : a case study of h |
publisher |
Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling |
publishDate |
2008 |
url |
http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-1018 |
work_keys_str_mv |
AT lijun theinternationalexpansionofamultinationalcompanyacasestudyofh AT frydrychowskamaja theinternationalexpansionofamultinationalcompanyacasestudyofh AT lijun internationalexpansionofamultinationalcompanyacasestudyofh AT frydrychowskamaja internationalexpansionofamultinationalcompanyacasestudyofh |
_version_ |
1716515255992975360 |