Purchasing Intentions of Young Thai Male towards Men‟s Skin Care Products

Title: Purchasing Intentions of Young Thai Male towards Men's Skin Care Products Problem: Men concern more about their image than ever before. This behavior is becoming a new trend in cosmetic market. Moreover, Thailand is one of the fast growing cosmetics industry, particularly male skin care...

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Bibliographic Details
Main Authors: Bumrungkitjareon, Tipaporn, Tanasansopin, Suveera
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling 2011
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12604