Influences of country of origin in Thai consumers’ buying decision toward beer purchasing  

Influences of country of origin in Thai consumers’ buying decision toward beer purchasing  

Group number:         2838 Research Questions:  Does the country of origin influence Thai consumers’ buying decision towards beer purchasing?  What are the consumers’ attitudes and perception towards beer consumption? Purpose: The authors aim to explore the effect of COO towards beer purchasing beha...

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Bibliographic Details
Main Authors: Chaimanat, Pattanee, Rackchamroon, Purit
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling 2011
Subjects:
Country of origin
beer
perception
attitudes
buying decision
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12841

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12841

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