Brand gap and the effect of country-of-origin : A consumer survey in Rhone-Alps
Research questions: What are the brand images and brand identities of Renault Trucks, Novembal/Tetra Pak and IKEA? Is there a brand gap? How does country-of-origin have an effect on the perception of the brands? How does the respondent’s sex have an importance in the perception of the brand and th...
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| Format: | Others |
| Language: | English |
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Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling
2012
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-15465 |