Creating Brand Awareness Through Event Marketing : The Off-Field Competition of Sportswear Companies in the Olympics
Date: May 30, 2012 University: Mälardalen University, Sweden Program: MIMA- International Marketing Course Name: Master Thesis (EFO705) Title: Creating Brand Awareness Through Event Marketing The Off-Field Competition of Sportswear Companies in the Olympics Authors: Laura Dolge and Malin Marmb...
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| Format: | Others |
| Language: | English |
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Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling
2012
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-16084 |