CUSTOMER LOYALTY - A customer loyalty comparison within a niche bank and a traditional bank. : A comparative empirical study of Länsförsäkringar Bank and Swedbank.
Main Authors: | , |
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Format: | Others |
Language: | English |
Published: |
Mälardalens högskola, Akademin för ekonomi, samhälle och teknik
2016
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-32367 |