Swedes' Attitudes to the Use of English in Swedish Advertising
English is commonly used on the Swedish consumer market today. Not only is English present in Swedish print media but it is also highly present in everyday communication amongst Swedes. The aim of this paper is to find out why English is often picked for promotion purposes and to find out if young S...
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| Format: | Others |
| Language: | English |
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Mälardalens högskola, Akademin för utbildning, kultur och kommunikation
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-40997 |