LOJALITETSPROGRAM : är de effektiva för att skapa och bibehålla god relationskvalité till promoters?
This study aims to investigate whether loyalty programs affect relationship quality in the promoter segment, where promoters are the most profitable and loyal customer group according to Fred Reichheld's Net Promoter Score. A self-constructed model has been created, based on previous research....
| Main Authors: | , , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Mälardalens högskola, Akademin för ekonomi, samhälle och teknik
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48141 |