“Subconsciously, beauty is white and skinny.” : A qualitative study on colorism in makeup advertisements.
Purpose: The purpose with this study is to research how consumers’ view on the inclusivity in the makeup industry and how the skin tones of the models in an advertisement shape consumer attitudes towards the advertisement. Research questions: How do consumers evaluate advertisements based on the ski...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Mälardalens högskola, Akademin för ekonomi, samhälle och teknik
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48425 |