Similarity, Familiarity, and Credibility in influencers and their impact on purchasing intention

Similarity, Familiarity, and Credibility in influencers and their impact on purchasing intention

Bibliographic Details
Main Authors: Al-Darraji, Zainab, Al Mansour, Zahra, Rezai, Shilan
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för ekonomi, samhälle och teknik 2020
Subjects:
Influencers
e-marketing
influencer marketing
trust
similarity
familiarity
credibility
purchase intention
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48502

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48502

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