Consumer Behaviour and Corporate Social Responsibility : A study on grocery shopping during the COVID-19 pandemic

Consumer Behaviour and Corporate Social Responsibility : A study on grocery shopping during the COVID-19 pandemic

Reserach question: To what extent has consumer behaviour been influenced by supermarkets’ CSR responses to the COVID-19 pandemic? Purpose: To what extent the perceived importance of CSR responses by supermarkets to the COVID-19 pandemic has influenced consumer behaviour and what implications this ha...

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Bibliographic Details
Main Authors: Safa, Jawid, Al-Khameesi, Diana, Lindberg, Johan
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för ekonomi, samhälle och teknik 2021
Subjects:
CSR
consumer behaviour
COVID-19
post-COVID-19
price sensitivity
supermarkets
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54446

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54446

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