Consumer responses to product placements in Thai television sitcoms

Consumer responses to product placements in Thai television sitcoms

Date: May 28, 2009 Program: MIMA – International Marketing Course name: Master Thesis (EFO705) Title: Consumer responses to product placements in Thai television sitcoms Authors: Chalinee Ketrattanakul           ckl08001@student.mdh.se Pimmanee Pongpatranon        ppn08004@student.mdh.se Tutor: Tobi...

Full description

Bibliographic Details
Main Authors: Ketrattanakul, Chalinee, Pongpatranon, Pimmanee
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling 2009
Subjects:
Product placement
television sitcom
attitude
cognition
affect
behavior
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6181

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6181

Similar Items