The Influence of Culture and the Level of Acculturation on the Perceptions of Service Quality : A Study of Thai – born Customer Segment in the Swedish Banking Industry in Sweden
Title: The Influence of Culture and the Level of Acculturation on the Perceptions of Service Quality. Problem Statement: How important is the customers’ ethnic background, culture and level of acculturation when choosing a provider of financial services? Purpose: The main purpose of this research i...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling
2009
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6267 |