The Influence of Culture and the Level of Acculturation on the Perceptions of Service Quality : A Study of Thai – born Customer Segment in the Swedish Banking Industry in Sweden

The Influence of Culture and the Level of Acculturation on the Perceptions of Service Quality : A Study of Thai – born Customer Segment in the Swedish Banking Industry in Sweden

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Title: The Influence of Culture and the Level of Acculturation on the Perceptions of Service Quality. Problem Statement: How important is the customers’ ethnic background, culture and level of acculturation when choosing a provider of financial services? Purpose: The main purpose of this research i...

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Bibliographic Details
Main Authors: Boonkhet, Jittavadee, Meesook, Jeerapa
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling 2009
Subjects:
Acculturation
Service Quality
Thai Customers
Customer Satisfaction
Bank
Financial Provider
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6267

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