Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

  Abstract Date May 29th, 2009 Course Master Thesis EFO705, International Marketing Tutor Daniel Tolstoy Authors Thi Bich Ngoc Nguyen Thi Xuan Thu Nguyen Title Brand Launching and Sustaining in a Developing CountryPurpose The project is to investigate the Brand Launching and Sustaining in a The Case...

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Bibliographic Details
Main Authors: Nguyen, Thi Bich Ngoc, Nguyen, Thi Xuan Thu
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling 2009
Subjects:
Brand Management
Brand Creating
Brand Sustaining
Developing Countries
Honda Motorcycle
Vietnam Market
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6464

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6464

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