The Pursuit of Sustainable Competitive Advantage : A Profile of the Starbucks Corporation

Title: The Pursuit of Sustainable Competitive Advantage – A Profile of the Starbucks Corporation Authors: Benjamin Adam White & Ettore Moraschinelli Advisor: Jean-Charles Languilaire Date: 2009 May 29 Program: International Business and Entrepreneurship Purpose: To study sustainable competit...

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Bibliographic Details
Main Authors: White, Benjamin, Moraschinelli, Ettore
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling 2009
Subjects:
SCA
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6510