New Product Newness and Benefits : A Study of Software Products from the Firms’ Perspective
It is widely believed among researchers as well as practitioners that there is a link between new product newness, or innovativeness, and benefits to the firm developing and marketing a product; more innovative products are generally expected to create more profit and growth. However, research findi...
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| Format: | Doctoral Thesis |
| Language: | English |
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Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-7770 http://nbn-resolving.de/urn:isbn:978-91-86135-52-2 |