Att kommunicera eller icke kommunicera - det är frågan : En kvalitativ studie av icke-verbal kommunikation i TV-reklamer
TV-ads today is usually made up by spokespeople screaming in the viewers faces that you need to buy this and that. Often combined with upbeat music to distract you from what’s really going on. Studies shows that this is a very ineffective way of marketing. Is it possible to find a different solution...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Mittuniversitetet, Avdelningen för medie- och kommunikationsvetenskap
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-32876 |