Social CRM i SME : En utvärderande studie av små och medelstora företags förväntningar och resultat av att använda social CRM
Customer Relationship Management (CRM) is a strategy that helps companies develop and manage their customer relationships. CRM helps the company with a better understanding of the customer and the customers needs. Through the growth of social media, traditional CRM has been further developed into so...
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| Format: | Others |
| Language: | Swedish |
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Mittuniversitetet, Institutionen för informationssystem och –teknologi
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-39186 |