Provisionsbaserad lön och prisskillnader mellan kanaler – en källa till kanalkonflikter? : En fallstudie bland företag i Sundsvall
Today’s companies offer their products and services through multiple distribution channels in an increasing extent, in order to reach bigger markets and more customers. Multiple channels result in an increased risk for channel conflict. This essay is an exploratory and descriptive study with the pur...
Main Authors: | , |
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Format: | Others |
Language: | Swedish |
Published: |
Mittuniversitetet, Institutionen för samhällsvetenskap
2008
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-564 |