New distribution channels for advertising through computer games and mobile devices.
The development in advertising industry has lately gone from open advertising through few, major distribution channels to a hidden and targeting advertising integrated into everyday life. Advertisers grow increasingly unhappy with the value delivered by the traditional mediums. They turn to alternat...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Norges teknisk-naturvitenskapelige universitet, Institutt for telematikk
2008
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:no:ntnu:diva-9776 |