Drömvinster och machomän : En semiotisk analys av maskulinitet i TV-reklamfrån spelbolag
The starting point in this study is the huge increase of betting- and casino advertising in Swedish television. Advertising from betting- and casino companies occupies a lot of space in the daily media flow and this study investigates how masculinity is constructed in the commercials for a Swedish c...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-64883 |