EMPLOYER BRANDING INOM OFFENTLIG SEKTOR - EN FALLSTUDIE OM VÄSTERÅS STAD

Employer branding has over the last 15 years gone from being a fashion concept to becoming a strong, established priority for many employers. Earlier research points to the importance of a strong employer brand for the well-being of a company. The purpose of this study is to gain an understanding of...

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Bibliographic Details
Main Authors: Andersson, Sandra, Åkerdal, Frida
Format: Others
Language:Swedish
Published: Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap 2018
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-67599