Marknadsföring av Globala varumärken i en Sluten ekonomi : En Fallstudie på Iran
Purpose: The purpose of this thesis is to analyze and evaluate essential prerequisites for companies and corporations aiming at marketing global brands in a restricted market. Method: The investigation strategy used for this essay was to perform a case study on the Islamic Republic of Iran. Both pri...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Institutionen för ekonomi och företagande
2008
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1597 |