Online Brand Repositioning : A case study of Halens
This thesis was carried out during Spring semester 2012 at Södertörn University in collaboration with the Swedish distance selling company Halens. Halens is one of Sweden’s leading e-commerce companies with a significant history in distance selling. The company started as a mail-order company but th...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Södertörns högskola, Institutionen för ekonomi och företagande
2012
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-16559 |