Online Brand Repositioning : A case study of Halens

This thesis was carried out during Spring semester 2012 at Södertörn University in collaboration with the Swedish distance selling company Halens. Halens is one of Sweden’s leading e-commerce companies with a significant history in distance selling. The company started as a mail-order company but th...

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Bibliographic Details
Main Authors: Sokolowski, Anna, Sandström, Viktoria
Format: Others
Language:English
Published: Södertörns högskola, Institutionen för ekonomi och företagande 2012
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-16559