Customer Relationship Management : En studie om hur företag arbetar med CRM och orsaker till misslyckade implementeringsförsök
In relation to the paradigm shift that took place between the marketing mix and relationship marketing, and the emergence of information technology in the 90:s, the Customer Relationship Management (CRM) has become a frequently used concept in marketing. Most definitions and approaches have been gen...
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| Format: | Others |
| Language: | Swedish |
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Södertörns högskola, Institutionen för ekonomi och företagande
2012
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-16570 |