Strategisk kommunikation : En fallstudie om kunskapshantering och kommunikationsstrategier vid produktfel
Aim: The aim of this study was to analyse how corporations can learn from past issues and corporate crises and to see how they use this knowledge in the management of subsequent issues and corporate crises. Furthermore, the influence of media on the possible intensification of the issue or corporate...
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| Format: | Others |
| Language: | Swedish |
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Södertörns högskola, Institutionen för samhällsvetenskaper
2013
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19037 |