"Det händer inte oss" : Värdet av kriskommunikation och mediehantering

Purpose: The study aims to analyze how companies can learn from past communications in critical situations and during corporate crisis, and see how they use this knowledge in the management of subsequent critical situations and corporate crisis. Furthermore, the media is analyzed to see how the news...

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Bibliographic Details
Main Author: Bergström, Louise
Format: Others
Language:Swedish
Published: Södertörns högskola, Institutionen för samhällsvetenskaper 2013
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19341