Hur väljer du bank? : En studie om kundens val av bank och kundlojalitet gentemot banken
Problem formulation: What factors influence the customer’s choice of bank? How is the customer loyalty towards the customer’s current bank? Purpose: The main purpose is to see what factors are definitive to the customer’s choice of bank and how strong the customer loyalty is towards the bank. It is...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Institutionen för samhällsvetenskaper
2013
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19703 |