Att rädda världens djur : en retorisk analys av Parken Zoo:s kriskommunikation

Crisis communication can make a crisis turn into a double crisis. The purpose of the thesis is to analyze by which rhetorical means a double crisis can occur. With the Swedish zoo Parken Zoo as a specific example, this essay examines the crisis communication during the crises that started with the t...

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Bibliographic Details
Main Author: Målbäck, Lisa
Format: Others
Language:Swedish
Published: Södertörns högskola, Institutionen för kultur och lärande 2013
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19831