Corporate Social Responsibility : De bakomliggande faktorerna och införlivningen i varumärket
Background: Both CSR and brands has taken a bigger role in todays market. Consumers have become more aware of how the companies drives their businesses. Beacuse of that, companies needs to adapt a CSR-program for their business. Problem discussion: Since having a CRS-program has become a demand on c...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Institutionen för samhällsvetenskaper
2015
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29612 |