Brand Identity : Improving event tourism in Helsinki

The tourism industry is one of the fastest growing industries in the world. Destinationcompetitiveness emphasizes the need to link competitiveness to a destination's ability to delivergoods and services better than other destinations on those parts of the tourism experience regardedas being imp...

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Bibliographic Details
Main Author: Reinikka, Linda
Format: Others
Language:English
Published: Södertörns högskola, Institutionen för ekonomi och företagande 2011
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29915