Varumärkeskapitalet och varumärkets betydelse på smartphonemarknaden : En kvantitativ studie på den svenska marknaden ur ett konsumentperspektiv
As there is still limited research on brand equity and brand impact in a high tech industry as the smartphone industry, this study focused on highlighting brand equity and brand relevance in the Swedish smartphone market. The aim was to increase knowledge about the discussion of brand equity from a...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Institutionen för samhällsvetenskaper
2016
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30666 |