Livsmedelsdistributörer och Sociala Medier : Hur livsmedelsdistributörer i Sverige använder, utvärderar och legitimerar sitt användande av sociala medier som marknadsföringskanal

Background: The usage of social media in Sweden have increased steadily in recent years. These communication channels have transformed the communication between customers and companies from a passive monologue to a dialogue in which the customers gets involved in order to create new, and maintain al...

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Bibliographic Details
Main Authors: Allard, Marcus, Wetterström, Alexander
Format: Others
Language:Swedish
Published: Södertörns högskola, Institutionen för samhällsvetenskaper 2016
Subjects:
B2B
B2C
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30763