Livsmedelsdistributörer och Sociala Medier : Hur livsmedelsdistributörer i Sverige använder, utvärderar och legitimerar sitt användande av sociala medier som marknadsföringskanal
Background: The usage of social media in Sweden have increased steadily in recent years. These communication channels have transformed the communication between customers and companies from a passive monologue to a dialogue in which the customers gets involved in order to create new, and maintain al...
Main Authors: | , |
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Format: | Others |
Language: | Swedish |
Published: |
Södertörns högskola, Institutionen för samhällsvetenskaper
2016
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30763 |