Dimensions of Transcultural and Multicultural Marketing Campaigns
Marketers attempting to please a large part of the population in order to gain more customers, already have a demanding job. However, things get even more complicated when the population consists of a variety of cultures, such as in Sweden. With the aim to appeal to people belonging to different cul...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Södertörns högskola, Institutionen för samhällsvetenskaper
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32837 |