Kampen om hjälp : En kvalitativ undersökning om hur hjälporganisationer kan skapa en donationsvana hos Millennials

Millennials are not as committed to charity as the generations before them. Millennials have also been proven very difficult to attract, which is problematic since Millennials are the future donors’ charity organizations must depend on. The purpose of this study is therefore to identify possible pat...

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Bibliographic Details
Main Authors: Henningsson, Mira, Kuczynska, Ewa
Format: Others
Language:Swedish
Published: Södertörns högskola, Institutionen för samhällsvetenskaper 2017
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32908