Att skapa och förmedla en destinationsimage : En undersökning av Sigtunas imagearbete ur ett aktörsperspektiv
This qualitative study has examined how Sigtuna with its local businesses works to create a united destination image and what challenges that arise in this creation. The methodological approach to collect data consists of qualitative interviews and text and image analyzes. There have been seven inte...
| Main Authors: | , , |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Turismvetenskap
2017
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-33161 |