Värdeskapande aktiviteter online : En kvalitativ studie om kunders upplevelse på e-handelsplattformar
Background: Even though the fashion industry has grown to become one of the most digitized and consumed industries in the world, it seems to be an issue for physical fashion companies to break through within ecommerce. This is due to the lack of ability for physical companies to adapt to the digital...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Institutionen för samhällsvetenskaper
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-35427 |