Att nå ut till rätt målgrupp : En studie om hur digitaliseringen har förändrat mediebyråers upplevda möjlighet att hjälpa sina kunder att nå ut till deras tänkta målgrupp
Digitalization has meant that a huge number of commercial messages reach us every day, and brands therefore have difficulties managing the fast-growing market. Traditional media agencies need to be digitized to keep up. The study aims at creating insight into how media agencies perceive that digitiz...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Institutionen för samhällsvetenskaper
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-35522 |