Kundens kanalupplevelse : En studie om kunders upplevelse av interaktionen med detaljhandelsföretags olika kanaler
Digital and mobile channels has dramatically changed the retailing environment. New technologies allow companies to integrate information between different channels, in order to create a seamless and personal shopping experience for its customers. This is termed omni-channel retail strategy. In prev...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Södertörns högskola, Institutionen för samhällsvetenskaper
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-35719 |