Kundlojalitet : En studie om hur långsiktiga kundrelationer skapas på en tjänstemarknad
Purpose: The study aims to, from a companys point of view, describe how strategic work with customer loyalty is done. Conclusion: Another possible way to try to create loyalty is to exceed the expectations whether the customer is a member of the loyalty program or not. A strong brand with a good rep...
Main Authors: | Hyytiäinen, Josephine, Braatz, Anna |
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Format: | Others |
Language: | Swedish |
Published: |
Södertörns högskola, Institutionen för ekonomi och företagande
2010
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-3588 |
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