Känner du dig bevakad på internet? Klicka här : Studie om hur köpintentionen hos konsumenter tillhörande olika personlighetsdimensioner påverkas av Online Behavioral Advertising
This study discusses Online Behavioral Advertising (OBA), which fundamentally consists of collected data about a person’s online behavior. The phenomena are made possible via the use of cookies on webpages and social media, which the user needs to accept to access the platform. The saved information...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Företagsekonomi
2019
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-38394 |